Formula One would rather cater for rich over-70s than chase a younger generation that cannot afford luxury watches and is more interested in social media, according to commercial supremo Bernie Ecclestone.
British data analytics firm Cambridge Analytica is at the centre of a controversy in India, the United States and Britain after two newspapers reported on Sunday that the company harvested personal data about Facebook users beginning in 2014. How does that matter, what does it entail and should you be worried? All these answers and more, explained right here.
About 15 lakh small and medium businesses from India are using Facebook to reach out to customers.
WhatsApp to foray into digital payments & expand to other markets
Cricket scoreboards around the world carried tributes to Australian batsman Phillip Hughes on Friday, while condolence messages flooded social media as the sporting world reacted to an untimely death not experienced since Ayrton Senna's in 1994.
The assets in control of MFs soared to a record high of Rs 17.9 lakh crore last month
It is the most potent symbol of India's soft power -- more perhaps than the IT industry and our managerial skill, notes Vanita Kohli-Khandekar
Some unlikely celebrities are behind multiple campaigns to fight the fake news menace.
Facebook CEO Mark Zuckerberg has said steps taken by the social media giant have helped protect the integrity of more than 200 different elections around the world, including in India, and have also played an important role in stopping abuse ahead of US elections.
Under political fire and ecologists' ire, the group hires Suhel Seth, who will work closely with the promoters and the social media, corporate communications and external public relations team.
Good work culture has emerged as a bigger attraction than a salary hike, says a survey.
For a little over two weeks, a group called 'Guardians of Peace' released a new bit of leaked information about Sony almost every day.
'Earlier, a lot of fear was in the minds of people that the BJP is anti-Christian and anti-minority, but over the years people have learnt to accept that the BJP is just another national party.'
Every four years, FIFA World Cup puts an international spotlight on world football. For advertising firm J Walter Thompson London and its client - United Kingdom's National Centre for Domestic Violence, this presented an opportunity to shed some light on a particularly nasty side-effect of fervent sports fandom: domestic violence.
The Delhi High Court on Friday questioned why Facebook Inc is not paying any service tax when Google is doing so and directed the Centre to file a "better affidavit" on the issue.
Ajit Balakrishnan on learning from past technology revolutions.
Think you are not worthy of wearing a swimsuit? Read on!
Alex Gardega installed Pissing Pug, alternatively known as Sketchy Dog -- a small sculpture of a urinating dog - at the leg of the 'Fearless Girl' statue as an act of defiance.
Marketers must understand how aware Gen Z is of its unlimited options while tapping into their sentiments.
In an open letter published as an advertisement in major dailies, CM Arvind Kejriwal appealed to Modi to take steps to improve Delhi's deteriorating law.
Paisa Bazaar, which recently forayed into online mutual fund distribution, has come out with a 20-second video clip featuring Bollywood actor Akshay Kumar. The ad, which talks about the benefits of investing in direct plans, has already got 1.6 million views on YouTube.
Kamal Nath argued that Modi had 'overexposed himself': By constantly pushing his own image on social media and on TV, attaching his name to multiple promises, Modi had become the face rivals could easily blame for India's chronic dysfunction.
'As the world changes, we will be on a constant change programme too,' advertising agency J Walter Thompson Global Chief Executive Officer Tamara Ingram and South Asia CEO Tarun Rai tell Viveat Susan Pinto.
WhatsApp on Tuesday said its latest policy update does not affect the privacy of messages as the Facebook-owned company sought to address concerns around security of user data on the platform.
'A concerted attempt is afoot to try and create a new image of an intelligent man who knows what he is talking about and is far from the person that his critics in the media and Opposition have often portrayed him to be,' says Virendra Kapoor.
The campaign's main theme song 'Main hi toh Hindustan hoon' has been penned by Javed Akhtar.
Unlike many other B-schools, IIM Ahmedabad follows a cluster system of final placements process where sectors are invited in cohorts at regular intervals.
The High Commissioner upon seeing Mallya walk in actually at the mid of the event, got up and left
Actors and sportspersons are increasingly blacklisting products like colas and fairness creams. Urvi Malvania explores what lies behind the concern among endorsers over brands they promote and how will it impact both.
A summary of sports events and persons who made news on Thursday
'He did not seek vote. He did not describe the missile launch as an achievement of the government. He only hailed the scientists. There was no electioneering involved'
'Virat Kohli features in 25 campaigns, Ranveer Singh in 24, Akshay Kumar in 22, Deepika Padukone in 20, Ranbir Kapoor in 13, M S Dhoni in 12, Amitabh Bachchan in 12, Alia Bhatt in 11... but not one celebrity campaign is a sizzler,' says ad guru Sandeep Goyal.
The exact figure not known yet but advertisements for recruiting employees would hit print this week.
Parliamentary panel seeks 5-yr jail term and penalty of up to Rs 50 lakh if a celebrity-endorsed product misfires
Writing on parties and gossip as "Miss Malini", former dancer and radio jockey Malini Agarwal soon became an authority on matters of style.
According to government sources, the ministry is likely to take a line that it is an advertisement channel which does not require a prior permission and it is run on certain DTH channels on payment made by the BJP.
Serena Williams appeared to suggest last month that she would end her playing career at the U.S. Ope
'Modi has also made mistakes and overpromised.' 'However, his cautious and careful approach have insulated him from criticism.'
Brands in India are finding newer, more innovative ways to engage with a wider audience during festivals. But they still have a long way to go before they match global campaigns.
